Fast food companies have collaborated with so many pop culture franchises this past year, including everything fromDragon BalltoPokémon.Now, McDonald’s has just announced its most exciting partnership yet,it will be running aHatsune Miku-themed promotion very soon.
A mysterious post onMcDonald’s Japan’s X accountfeatures a silhouette image of the iconic character, teasing the collaboration to come. Aside from this brief teaser, not much information has been released about the collaboration yet, butif McDonald’s past anime partnerships are any indication, it is sure to be worth the wait.
McDonald’s Japan Just Announced a Hatsune Miku Collaboration
Similar McDonald’s Partnerships, Like One With Neon Genesis Evangelion, Were Extremely Successful
According to the text on the post, the Hatsune Miku partnership will involve a favorite, delicious item on McDonald’s Japan’s menu: Shaka Shaka Potato ®, which is a menu item available in Japan that allows customers to shake different flavored seasonings onto their french fries. This Hatsune Miku announcement is certainly not McDonald’s Japan’s first partnership of this kind though,the restaurant recently just revealed a similar one withNeon Genesis Evangelionthat featured exclusive toysdesigned to look like EVA units from the show, but with a twist: they reimagined the EVAs as McDonald’s menu items like a Big Mac, fries, and a soft drink.
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During the collaboration,Neon Genesis Evangelion-themed McDonald’s menu itemswere also unveiled, including “Cheese Double Teriyaki,” “Mexican Cheese Chicken,” and “Sliced Potatoes and Thick Beef,” offering customers delicious new menu items that included packaging that offered a subtle nod to their favorite series. There were even special commercials to promote the collaboration that featured characters from the franchise.TheNeon Genesis Evangelionevent was a huge success at McDonald’s in Japan,so it is no surprise at all that the company was eager to plan their next anime collaboration with a popular character like Hatsune Miku.
Hatsune Miku Is the Perfect Pop Culture Icon for a McDonald’s Partnership
Pokémon and Jujutsu Kaisen Collaborations Were Extremely Successful, Proving Fans Love These Events
Other recent anime collaborations atMcDonald’sincludePokémonandJujutsu Kaisen,both of which were available in the United States. ThePokémonteam up offered fans an exclusive Happy Meal in a yellow Pikachu box. Each meal included a Pokémon trading card as the Happy Meal toy, with 15different Dragon Discovery Pokémon cards available to collect, seven of which were holofoils.TheJujutsu KaisenMcDonald’spartnership was just as thrilling, boasting an all-new sauce option created just for the event called Special Grade Garlic Sauce, and each sauce packet included a character from theJujutsu Kaisenanime series on the wrapper.
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Anime collaborations with fast food restaurants have proven extremely lucrative for companies worldwide, so fans can definitely expect to see more of these partnerships in the near future. Especially in the United States, there is a greater appreciation for anime now than ever before,making this the perfect time for the upcoming Hatsune Miku collaboration. McDonald’sJapan will likely reveal more information about what theHatsune Mikupartnership will include very soon, and based on the brand’s past anime events, exclusive merchandise, special menu items, and entertaining new commercials are likely in store for fans.
