Nintendo’s rumored strategy for launching theNintendo Switch 2could be the best start that a new console could ask for. As the deadline for a Switch 2 reveal steadily approaches, anticipation will skyrocket among fans over what the new console could look like. Moreover, many fans will also be wondering how much longer they’ll need to wait following the reveal to finally get their hands on the Switch 2.
Launch campaigns for new consoles are of huge importance, as they could be the reason why a company’s new hardware succeeds or fails in its first few months. In order to drum up as much interest and excitement as possible, companies like Sony or Microsoft often engage in lengthy campaigns that occur over many months to ensure they achieve as broad an outreach as possible. However, if recent rumors are to be believed,Nintendo is choosing a different strategy for the Switch 2 that, while unorthodox, might be the keyto the new console’s early success.
What Switch 2’s Rumored Strategy Is
Fans May Not Have To Wait Too Long For The New Console
If a recent rumor is to be believed, then Nintendo is certainly not waiting around to put this new console on the market. User@CentroLeaks on X, who has a fairly good track record of accurately leaking information on all things Nintendo, reported last week on an update from a seemingly reliable insider on the Chinese social media site Weibo. This source suggests that Nintendo is currently preparing to do a fullreveal of the Switch 2 in Januarybefore its worldwide launch in March,giving fans a few short months to wait before they get their hands on the hardware.
This launch strategy is certainly shorter than the usual campaign adopted by Nintendo’s competitors, but it could work in the company’s favor. Such lengthy campaigns can sometimes have an adverse effect, as the long wait can become agonizing for fans, while the drip-feeding of information in that time, from exclusive titles to pricing, can create uncertainty over a new console’s overall quality and quantity of content.A shorter campaign resolves that anxiety, giving consumers a clearer picture of what’s in store from the get-go.
Nintendo Switch 2 Will Never Have Its Breath Of The Wild Moment
The Nintendo Switch 2 will likely be an amazing console, but Nintendo has proven it won’t have a game as industry-defining as Breath of the Wild.
It’s a strategy that Nintendo used with its current console to huge success. Initially revealed in October 2016,Nintendo stayed quiet on details regarding the Switch until its full showcase in January 2017, followed by a worldwide release two months later. The short, intensive campaign given to the Switch worked wonders for its launch, as Nintendo was able to provide consumers with a clear idea of the console’s capabilities, pricing, software, and more, stirring up tons of excitement from fans while removing any uncertainty or concerns they might have regarding the new hardware.
Nintendo Can’t Release Switch 2 Information Too Soon
An Earlier Reveal Would Have Hurt Switch Sales Pre-Launch
Delaying the Switch 2 reveal as late as possible was also a good move to ensure Nintendo could maximize sales of the current Switch. Despite there being a new console on the horizon,Nintendo has been committed to giving consumers a reason to pick up a Switch almost 8 years after its initial launch. This year alone has seen some pretty huge releases for the console, includingThe Legend of Zelda: Echoes of WisdomandMario & Luigi: Brothership, proving the Switch still has some heavy hitters up its sleeve.
The Legend of Zelda: Echoes of Wisdom Review - The Zelda I Was Waiting For
The Legend of Zelda: Echoes of Wisdom combines the freedom of recent titles with the structure of classic games, and it’s absolutely worth playing.
Revealing Switch 2 any sooner would have hurt the success that these titles rightfully deserve. Even with the confirmation of thenew console’s backward compatibility, games on the current Switch would not have had as much appeal if fans were aware of the huge next-gen releases on the horizon. Delaying the Switch 2 has been a crucial move to ensure Nintendo has a successful year with the Switch, and that its exclusive releases still receive the recognition they deserve.
Launch Titles Will Be Important To Switch 2’s Release
A Late Reveal Ensures The New Console Has A Stellar Library From The Start
A short Switch 2 launch campaign would also allow Nintendo to increase the appeal of their new console by ensuring the console has a strong software library to strengthen its chances of success. Of course, keeping quiet on a reveal and release date for the Switch 2 allows Nintendo to ensure that theconsole’s launch line-upis strong, withno risk of unforeseen problems or delays that would come from an earlier reveal. This gives the Switch 2 a huge advantage, as fans are assured that the new console will come out of the gate with exclusives for them to dive into.
Nintendo has skewed toward quick turnarounds between reveal and release for most of its games in recent years despite some notable exceptions likeMetroid Prime 4.
Moreover, one of the benefits that came from Nintendo’s shorter launch campaign for the Switch was the strong games they had prepared for the console’s first year of release.In that first year, the Switch boasted some major titles, includingThe Legend of Zelda: Breath of the Wild,Super Mario Odyssey,Splatoon 2, and more. Nintendo was able to ensure the Switch’s success by promising consumers a consistent supply of stellar first-party experiences that made a purchase worthwhile.
10 Games That Should Come To Switch 2 As Remakes Or Remasters
New console generations are typically defined by their new games, but the Switch 2 has plenty of potential with remastering some classics.
The strong software line-up granted to Nintendo by a shorter launch campaign is exactly why the same method should be adopted once again. All signs point towards this being the best move for the Switch 2, ensuring the console is revealed with confidence and potential that will attract any consumer, whether they’re a die-hard Nintendo fan or a casual gamer. If Nintendo does adopt the same launch campaign as before, then the company will almost certainly have a strong year ahead with the launch of theNintendo Switch 2.
